A visual system for a brand seen up close.

The challenge

Fresh Face & Smile needed a consistent digital presence and an organised brand to support it.

The 2025 proposal set out a full scope: managing Instagram, Facebook, YouTube and LinkedIn, graphic and video content with monthly reels, Meta ads, an informational landing page and the brand book.

How we approached it

Brand, in-house production and ongoing content.

1. Visual system. Organise the brand so every piece shares one language.
2. Photo production. Portraits and coverage that feed the image library.
3. Content. Graphic and video pieces for social media, with reels in vertical and horizontal formats.
4. Paid media. The scope included Meta campaign management.

Portraits and coverage

Production sessions bring together portraits and photo coverage that later become content.

Content for every channel

The pieces apply the visual system to posts and formats for the brand’s channels.