The challenge
The brand needed an identifier that would reproduce well on objects and apparel.
The archive documents the logo, its F version for print and its applications on apparel and objects.
Franklin Gómez
Identity, applied to apparel.
Identifier and applications on T-shirts and mugs for Franklin Gómez.
Identity · Applications
How we approached it
Test the identifier where it will be used.
- Identifier. Logo and an F version prepared for print.
- Colour versions. Variants for different surfaces.
- Applications. T-shirt and mug mockups to check proportion and contrast.
A reproducible identifier
The logo source files and its F version form the base of the system.
The digital experience
