The challenge
A personal coaching brand needed an identity built from the name.
The brand’s personality had to live in the typography: the name as main identifier and Life Coach as descriptor.
Fari Taveras
The name as the brand.
Typographic explorations for the identity of Fari Taveras, life coach.
Identity
How we approached it
Explore versions and compare them.
- Hierarchy. Fari Taveras as the identifier and Life Coach as the descriptor.
- Explorations. Compositions with different relationships between first name, surname and descriptor.
- Comparison. Reading weight, spacing and structure across proposals.
The name at the centre
The archive keeps several typographic proposals from the same project. They are shown as explorations, without claiming all were used.
The digital experience
