A symbol for a news outlet, tested in every context.

The challenge

The outlet needed to explore a compact identity that would work from print to microphone.

The proposal had to relate a short identifier to the outlet’s full name and hold up on the front page, social media and physical applications at very different scales.

How we approached it

Design the symbol and test it before locking it.

1. ND symbol. A compact identifier tied to the outlet’s name.
2. Editorial system. Applying the system to the front page and Instagram formats.
3. Application tests. Mockups on print, microphones, ID badges, a coverage vehicle and textiles.

From front page to feed

The editorial system is tested on the front page and Instagram formats to check hierarchy and recognition.