The challenge
The doctor needed to communicate her practice on social media with useful content and a professional image.
The work brought three fronts together: photography, video and educational posts, produced to work as one.
Dr. Paulino
Educating patients before the appointment.
Educational content, professional photography and video production for Dr. Paulino.
Content · Photography · Film
How we approached it
Own production as the raw material for content.
- Production. Photo and video sessions with the doctor.
- Educational content. Posts that explain topics from her practice.
- Video. Video pieces edited for social media.
A professional image
Production photography builds the doctor’s presence and is reused across the digital pieces.
Content that explains
Educational posts turn medical topics into clear social formats.
The practice on video
Video production brings the doctor’s voice into video formats.