The challenge
The doctor needed a library of professional portraits for her personal communication.
The images had to work in vertical formats and different pieces while keeping a restrained presence consistent with her brand.
Dr. Natalie Fulcar
A professional presence, in portrait.
A professional portrait session for Dr. Natalie Fulcar, shown alongside her medical brand identifier.
Photography · Identity
How we approached it
One shoot designed for many uses.
- Wardrobe and background. Professional attire against a neutral background.
- Poses. Variations in framing and posture so the material adapts to different formats.
- Selection. Five final photographs presented alongside the doctor’s logo.
Professional presence
The session brings together portraits in professional attire on a neutral background. Framing, posture and background are designed for vertical formats and personal communication.
The digital experience
