Yellow and white for an approachable practice.

The challenge

The practice needed to introduce its team and explain its services on social media with a consistent line.

The content had different jobs: services, information and activities. All of it had to read as one brand.

How we approached it

A colour system and series with clear roles.

1. Team photography. Portraits introducing the people who work in the practice.
2. Graphic line. A yellow and white palette applied to every piece.
3. Content series. Service posts, informational and team-introduction carousels, and activity materials.

The team, face to face

Team photography carries the introduction carousels and puts faces to the practice.

The brand, explained in documents

Series with different roles

The archive includes November and January 2024 posts, plus service and team carousels. Each series has its own hierarchy within the same palette.