The challenge
The doctor needed a recognisable brand and a steady flow of content explaining his practice.
The work combined identity with recurring production: photo shoots, videos and posts organised month by month.
Dr. Juan Peguero · 2023–2025
A practice that communicates every month.
Identity, educational content, photography and ongoing video production for Dr. Juan Peguero.
Identity · Content · Photography · Video
How we approached it
Brand first; then production on a calendar.
- Identity. The doctor’s logo and brand source files.
- Monthly calendar. Content calendar presentations for approval each month.
- Photography. Production shoots, including the September 2023 session.
- Video. Edited videos and reels, and footage from a January 2025 surgery.
A brand for the practice
The branding archive holds Dr. Juan Peguero’s logo and source files, the base for every later piece.
Content on a calendar
Educational posts were planned in monthly calendars and adapted to dedicated social templates.
