The challenge
The doctor needed an identifier that named both areas of practice without losing unity.
The mark had to combine name, professional descriptor and a symbol, and work across orientations and backgrounds.
Dr. Gian Contreras
One identifier for two specialties.
Identifier variants for Dr. Gian Contreras in bariatric and general surgery.
Identity
How we approached it
A fixed structure with controlled variants.
- Structure. Name, professional descriptor and a ribbon symbol in one lockup.
- Specialties. Versions for bariatric surgery and general surgery.
- Orientations and backgrounds. Horizontal and vertical compositions on light blue, white and dark blue.
One structure, several versions
The Logo Final document keeps the identifier variants. The relationship between symbol, name and descriptor adjusts to each orientation and background.
The digital experience
