One official portrait, one graphic line, every format.

The challenge

The deputy mayor’s office needed a recognisable, consistent visual presence on the web and social media.

The starting point was the official portrait. From it, a graphic line had to work across horizontal and vertical formats and seasonal pieces.

How we approached it

One language, adapted to every screen.

1. Photography. A production shoot for the official portrait and its variants.
2. Graphic line. Green backgrounds and a typographic treatment shared by every piece.
3. Digital formats. Website banner, Facebook cover, posts and a Christmas piece.

A recognisable graphic line

Green, a shared typeface and the portrait up front. The pieces share one system so the communication reads as a single voice.

One portrait, many formats

A website banner, Facebook cover, posts and a seasonal Christmas piece adapt the same line to each space.