Two creative lines, one street.

The challenge

Each institutional message needed its own visual system, able to work as flat artwork and at urban scale.

The work was organised into two creative lines, each with its own composition, photography and headline treatment.

The pieces had to move from flat formats to billboards, street furniture and animated versions without losing legibility.

How we approached it

One system per message, tested in the format where it will be seen.

1. Two lines. “RD nos tiene a todos” and “Te la ponemos easy”, each with its own graphic language.
2. Final artwork. Composition, photography and headline resolved for every piece.
3. Outdoor. Billboard and street-furniture visualisations to check scale and legibility.
4. Animation. An animated billboard and animated e-SI logo within the “Te la ponemos easy” line.

The digital experience

From artwork to urban scale

The selection moves from flat artwork to billboard and street-furniture mockups. Staged images are design visualisations.

The billboard that moves

The archive keeps the source files for an animated billboard and the animated e-SI logo, developed for the “Te la ponemos easy” line.