An event told before and after it happens.

The challenge

The Cumbre needed its own assets to promote the event on the platforms where its audience was.

In May 2023 the brief was set on two fronts: MP4 video pieces designed to run natively on social platforms, and campaign management on Google and Meta.

The material had to introduce the event and its participants with a consistent audiovisual language.

How we approached it

Platform format first; then the piece.

1. Scope definition. Video pieces for native promotion and a placement strategy for digital media.
2. Video production. Presentation videos for the event featuring its participants, with editing and graphic resources.
3. Production photography. Photography that accompanies and documents the audiovisual process.
4. Paid media. The scope included campaign management on Google and Meta with results reporting.

The brand, explained in documents

Built to run on digital

The scope covered placing the pieces on Google and Meta, with a media strategy and optimisation against KPIs.