The challenge
Communication needed a system that could adapt to many formats.
The 2024 archive gathers outdoor pieces, print material such as the ballot card and social content.
All of them had to read as part of one graphic line.
Cristina Lizardo · 2024
A graphic system for every format.
A graphic system and communication adaptations for Cristina Lizardo: outdoor pieces, print material and digital content.
Identity · Outdoor · Content
How we approached it
A system and its adaptations.
- Graphic line. A visual base for all communication.
- Outdoor. Billboard adaptations and a placement proposal.
- Print. Pieces such as the ballot card.
- Content. Social posts using the same system.
A common graphic line
The graphic system organises communication and allows it to adapt without losing recognition.
Content in the same system
Digital posts apply the same graphic line as the rest of the pieces.
From print to billboard
Adaptations take the system to outdoor and print. The case describes the communication work, with no political claims.