A colour you recognise on the street.

The challenge

Communication needed a system that worked across many sizes and media.

The project ranged from billboards and banners in several formats to stickers, flags, invitations and social posts.

Everything had to be recognisable at a glance through photography and a purple, white and yellow palette.

How we approached it

Define the system and produce it in every format.

1. Campaign presentation. A document bringing together the graphic line and its applications.
2. Outdoor. Posters, billboards and banners in different sizes.
3. Print and objects. Flags, stickers, flyers, invitations, t-shirts and hydration-point signage.
4. Photography and social. Photo shoots and carousels for digital posts.

Purple, white and yellow

The palette and photography form the base of the system. The campaign presentation organises them before production.

Carousels with the same signature

Digital posts carry the palette and photography into social formats.