COOPNACADO

One visual language. Across every encounter.

A graphic system, website, animated opening, savings and credit communication, XIII Assembly pieces and a film in Bonao.

Identity · Web · Campaigns · Events · Motion · Video

The challenge

COOPNACADO communicates many things at once: financial services, cooperative life and the institution.

Savings, loans, insurance, districts and the assembly needed to speak the same language.

The system had to start from the approved logo and work across social, web, events and video.

How we approached it

Set the system and apply it to every encounter.

Proposal. A pitch and a proposal for ongoing marketing support.
Graphic system. Green #08A045, deep #0A3B27, sun #F1C127, Josefin Sans Bold, Montserrat and four patterns.
Social. Seven highlights and savings and credit communication.
Website and motion. The cooperative's site and an animated opening.
Assembly and video. XIII Assembly artwork and the Bonao film.

The final system, complete

The brandbook logo, identified in the documentation as approved by IDECOOP, expands with a palette, typefaces and four patterns: Ascenso, Hojas, Surcos and Lomas.

COOPNACADO — Presentation — Presentation

COOPNACADO — Presentation — Presentation

COOPNACADO — Print piece — Print piece

A website for the cooperative

The site and its animated opening take the brand universe online.

COOPNACADO — Paleta del sistema final — Paleta del sistema final

COOPNACADO — Ascenso · Hojas · Surcos · Lomas — Ascenso · Hojas · Surcos · Lomas

COOPNACADO — Los siete resaltados originales — Los siete resaltados originales

COOPNACADO — Post · Nueva línea gráfica — Post · Nueva línea gráfica

COOPNACADO — Post · Composición gráfica — Post · Composición gráfica

COOPNACADO — Story · Aplicación vertical — Story · Aplicación vertical

COOPNACADO — Portada · Aplicación panorámica — Portada · Aplicación panorámica

Presentación del website · Film original del diseño

COOPNACADO — Pantalla LED panorámica · Arte original — Pantalla LED panorámica · Arte original

COOPNACADO — Convocatoria · XIII Asamblea — Convocatoria · XIII Asamblea

COOPNACADO — El lema · La colaboración — El lema · La colaboración

COOPNACADO — Participación de delegados — Participación de delegados

COOPNACADO — Backdrop · Arte de escenario — Backdrop · Arte de escenario

COOPNACADO — Credencial · Plantilla de delegado — Credencial · Plantilla de delegado

COOPNACADO — Podio · Arte de aplicación — Podio · Arte de aplicación

COOPNACADO — Tótem · Arte de aplicación — Tótem · Arte de aplicación

COOPNACADO — Apertura · Pantalla de sala — Apertura · Pantalla de sala

COOPNACADO — Crédito navideño · Cara exterior — Crédito navideño · Cara exterior

COOPNACADO — Crédito navideño · Cara interior — Crédito navideño · Cara interior

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Post para redes — Post para redes

COOPNACADO — Historia para redes — Historia para redes

COOPNACADO — Historia para redes — Historia para redes

COOPNACADO — Portada de destacado — Portada de destacado

Seven entry points

The highlights About, Savings, Loans, Insurance, People, Districts and Institution adapt the language to social navigation.

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

COOPNACADO — Social piece — Social piece

Savings and credit, in the same voice

Communication of financial products uses the same system as the rest of the brand.

COOPNACADO — Campaign — Campaign

Bonao, on film

The Bonao film belongs to the same brand universe.

Sucursal Bonao · Pieza completa facilitada por el cliente

Video piece

Video piece

You decide the next step

What do you need to
change?