From brand to digital experience.

The challenge

Constructora G2 needed its brand and digital presence to match its projects.

The company needed a complete identity system and a site able to present projects, services and corporate structure in an orderly way.

Before designing, it was necessary to understand how the sector communicates.

How we approached it

Research the sector, build the brand and extend it to the website.

1. Research. Desk research on Constructora G2 and its competitive landscape.
2. Identity. Brand book, horizontal and vertical logo, symbol and typefaces.
3. Stationery. ID badges, letterhead, envelopes and business cards.
4. Website. Eighteen routes: home, projects, ten project pages, services, about, social responsibility, values, policies and contact.

Understand the sector first

Desk research reviews the brand and its landscape before any design decisions.

A complete brand system

The brand book gathers the logo, symbol, typefaces and usage rules for every application.

A website with a company's structure

The site organises eighteen routes, with a project catalogue and a page per project.

Screenshots show version v44 of the working file, under review, not a verified publication on the domain.