A destination presented before it is visited.

The challenge

Cacao Green Ecoluxury needed to communicate its offer as a destination.

The project started from a brief and called for a brand, materials to present the destination and social content.

Everything had to convey the same experience, from the logo to the film.

How we approached it

From the brand to the destination presentation.

1. Brief. Starting point documented in the client archive.
2. Identity. The Cacao Green logo as the base of the system.
3. Presentation and brochure. Materials explaining the destination to people who have not been there.
4. Content and film. Digital assets and a promotional film.

A brand for the destination

The Cacao Green logo sets the tone for all communication.

The destination, in pages

The brochure and presentation gather the destination's offer in editorial form.

Content for social

Digital assets extend the identity to social formats.

A promotional film

Production includes a promotional film of the destination.