The challenge
Burcomed needed to define its visual language.
The project opened several graphic routes to compare before choosing, and tested them on real objects and surfaces.
Burcomed
Routes for a health brand.
Identity exploration and applications for a health products brand.
Identity · Art direction
How we approached it
Explore routes and see them in context.
- Graphic routes. Alternative proposals gathered in a brand presentation.
- Applications. Planner and signage to see the signature in use.
- Product. Packaging artwork and product materials within the archive.
The digital experience
