The Wallet Marketing

Big3 Brothers

One word up front.

Exploration of a typographic identifier and its application variants.

Identity · Exploration

The challenge

Big3 Brothers needed an identity proposal.

The work explored how to build the name as a typographic system and how it behaves in colour, horizontally and over photography.

How we approached it

Test the identifier in several contexts.

  1. Composition. THE as the dominant element and the full name as signature.
  2. Variants. Colour versions and horizontal compositions.
  3. Context. Application over photography to study contrast and scale.

The digital experience

Big3 Brothers — Aplicación visual · propuesta
Aplicación visual · propuesta
Big3 Brothers — Identificador
Identificador
Big3 Brothers — Variantes de color
Variantes de color

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