Dreams grow from the same soil.

The challenge

Banco Agrícola needed a campaign connecting the countryside with what financing makes possible.

The Cosechando Esperanza concept starts from a simple idea: dreams grow from the same soil that bears fruit.

The campaign had to work on television and digital, and also in print pieces and billboards.

How we approached it

One concept, from script to billboard.

1. Marketing plan. A 2023 planning document for the bank.
2. Concept and script. A 60-second spot for TV and digital, emotional in tone, set in the Dominican countryside.
3. Graphic pieces. Six campaign compositions with their editable files.
4. Animated billboard. Animation formats for outdoor.

The digital experience

A graphic line for the campaign

The Campaign 2026 folder holds six compositions, their editable files and animated billboard versions.

Final artwork is not used to claim publication, media spend or results.