Apexvial · 2023

Engineering you can recognise.

Brand guidelines, stationery and applications for an engineering brand, from the identifier to outdoor communication and the workspace.

Identity · Brand applications

The challenge

Apexvial needed an identity with clear rules and ready-to-use applications.

The brand had to convey solidity and trust, and keep the same signature on documents, objects, outdoor and office.

How we approached it

From brand personality to its applications.

Personality. Attributes such as toughness, value, modernity, trust, integrity and stability.
Identity. Logo, primary and secondary typefaces, Pantone palette and permitted variants.
Stationery. Business cards, letterhead and envelopes in print and editable versions.
Applications. Mug, billboard and office to see the brand at different scales.

A personality before the logo

The brandbook first defines what the brand is like and which way it communicates. Then it sets the logo, typefaces, palette and variants.

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

Apexvial — Identity — Identity

The digital experience

Apexvial — Aplicación de identidad · mockup — Aplicación de identidad · mockup

Apexvial — Aplicación de identidad · mockup — Aplicación de identidad · mockup

Apexvial — Aplicación de identidad · mockup — Aplicación de identidad · mockup

Apexvial — Aplicación de identidad · mockup — Aplicación de identidad · mockup

Apexvial — Carrusel de identidad · lámina 1 — Carrusel de identidad · lámina 1

Apexvial — Carrusel de identidad · lámina 2 — Carrusel de identidad · lámina 2

Apexvial — Carrusel de identidad · lámina 3 — Carrusel de identidad · lámina 3

Apexvial — Carrusel de identidad · lámina 4 — Carrusel de identidad · lámina 4

Apexvial — Carrusel de identidad · lámina 5 — Carrusel de identidad · lámina 5

Apexvial — Carrusel de identidad · lámina 6 — Carrusel de identidad · lámina 6

Apexvial — Carrusel de identidad · lámina 7 — Carrusel de identidad · lámina 7

Apexvial — Carrusel de identidad · lámina 8 — Carrusel de identidad · lámina 8

From document to space

Stationery is delivered in print and editable versions.

Mug, billboard and office are design visualisations, not executed physical installations.

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

Apexvial — Social piece — Social piece

You decide the next step

What do you need to
change?