Municipal work, told with one voice.

The challenge

The mayor's and the city hall's communication needed a common system.

The workload was large and varied: institutional pieces, print, outdoor, social and video.

Every format had to be identified with the same administration and keep an institutional tone.

How we approached it

A graphic system serving everyday communication.

1. Identity. A graphic foundation for the mayor's and city hall's communication.
2. Institutional pieces. Editorial material to report on the administration's work.
3. Outdoor. Adaptations for billboards and large-format pieces.
4. Content and video. Social posts and a documentary about the administration's work.

Everyday content

Posts keep the same visual language across ongoing digital communication.

A documentary on the work

Production includes a documentary about Andújar and the municipal administration.