Explore before deciding.

The challenge

Amigos que Suman needed to find the shape of its name.

The work was to test alternatives for name arrangement, typographic weight and colour before settling on a version.

The material documents that process; it is not presented as an approved final brand.

How we approached it

Compare alternatives on one sheet.

1. Typographic variants. Different name arrangements and type weights.
2. Colour variants. Colour tests on the same compositions.
3. Comparison. Options side by side to assess the relationship with the descriptor.

The digital experience