An identity that leaves the clinic.

The challenge

The brand had two levels of identification that had to live together.

The Amazing Prosthetics name comes with Erik Saviñón's signature. Both needed a common system.

That system had to work on stationery, uniforms, ID and a fully wrapped vehicle.

How we approached it

Document the brand from its rules to the street.

1. Architecture. The relationship between the Amazing Prosthetics brand and Erik Saviñón's signature.
2. Brand guidelines. Logo, colour variants, clear space, palette and typography.
3. Stationery and uniforms. Cards, letterheads, envelopes, folders, ID and uniforms.
4. Vehicle graphics. Graphic pieces for the vehicle, with resources such as Amazing Smiles and Amazing Technology.

Two names, one system

The guidelines organise both levels of identification and set the logo, colour, clear space, palette and typography.

The brand’s own imagery