A digital offer, explained in order.

The challenge

Advert needed to explain its service clearly to different audiences.

The offer had to unfold as an editorial sequence: brand and service first, commercial information after.

The document also had to adapt to specific recipients without losing its structure.

How we approached it

One base document and its versions.

1. Sequence. Brand and service opening before the commercial content.
2. Editorial system. Headlines, content blocks and brand resources to guide the read.
3. Versions. A general version and adaptations for specific recipients.

A presentation that adapts

The structure holds while content adjusts to each recipient. The archive keeps the general and adapted versions.