A medical practice with a name and a face.

The challenge

Dr. Geraldini Castillo needed her own professional identity and a steady social presence.

The brand had to work in the practice, in day-to-day stationery and in digital content.

Her personal image had to sit alongside the identifier without losing consistency across formats.

How we approached it

From brand guidelines to the weekly post.

1. Logo and guidelines. Final logo, colour variants, clear space, colours and the Random Grotesque and Glancyr typefaces.
2. Stationery. Folder, letterhead, envelopes, business card, ID badge and planner.
3. Photography. Professional portraits for the practice's communication.
4. Content. April and May 2025 posts combining portrait, brand and message.

Guidelines for the practice

The guidelines define the logo, its variants, clear space, palette and typography. Everything else builds on them.

Content with the same signature

The April and May 2025 posts keep a consistent relationship between the doctor's image, the identifier and each layout.