The challenge
Adriano needed a signature joining his name with the craft of fine tailoring.
The identity had to rely on typography and work across different colour and proportion variants.
Adriano · Fina Costura
The craft, in a typographic signature.
An identifier and brand variants for a tailoring house.
Identity
How we approached it
A restrained identifier and its variants.
- Name and descriptor. The relationship between Adriano and Fina Costura within one lockup.
- Variants. Three pages of variants to review proportion, contrast and placement.
The digital experience
