ADOCCH

A brand. A platform for learning.

An identity system and a pilot learning platform: entry, catalogue, classrooms, activities, academic management and cooperative participation.

Identity · Learning platform · Instructional design · Prototype · Web

The challenge

ADOCCH needed a brand and a place where its learning offer could be explored.

The proposal brings two schools, Cocoa and Chocolate and Cooperative Culture, into one experience.

The challenge was for the identity not to stop at the logo: it had to accompany search, course choice, study and the institutional life behind the classroom.

How we approached it

Design the brand and the experience as one system.

Identity. A logo of geometric strokes, a meeting of the O and the C, palette, typefaces, patterns and colour variants.
Academic architecture. Two schools and fourteen courses, each organised in four topics.
Learning experience. Enrolment, participant dashboard, classes, video, resources, activities and checks.
Management and participation. Tools to prepare courses, review submissions, record grades and organise the Assembly.
Explanation and accessibility. A 22-chapter narrated tour, enlarged reading, contrast, reduced motion and keyboard control.

The brand builds the first bond

The logo, palette, typefaces and patterns form a recognisable line that carries into the interface. The archive keeps the brand system and its platform versions.

ADOCCH — Explora los cursos · Piloto local — Explora los cursos · Piloto local

ADOCCH — Estudia cada clase · Piloto local — Estudia cada clase · Piloto local

ADOCCH — Entrega tu actividad · Piloto local — Entrega tu actividad · Piloto local

Two schools. Fourteen journeys.

The catalogue holds six Cocoa and Chocolate courses and eight Cooperative Culture courses. The homepage, catalogue and course pages show the content before entering the campus.

Screenshots come from the HTML prototype running locally. The case documents design and prototyping, not a published campus or issued certificates.