The Wallet Marketing

ADETI

A sector explained in eleven pages.

A cover and an eleven-page brochure presenting the Dominican association of tourism real-estate companies and its sector.

Editorial design

The challenge

ADETI needed a publication presenting the association and the sector it represents.

The document had to bring together institutional information, images and sector data in a clear sequence.

It had to rest on ADETI's identifier and guide the reader from start to finish.

How we approached it

Organise the information before designing it.

  1. Structure. A sequence of openings, institutional content and sector content.
  2. Graphic language. ADETI's identifier and linear graphics as a visual thread.
  3. Production. Cover and eleven-page brochure prepared as final artwork.

A guided read

Pages alternate openings, graphic assets and content about tourism real estate.

Sector data belong to the document's edition; they are not presented as current figures or as results of the design.

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