The Wallet Marketing

Aceros Bello · 2022–2024

The structure behind every project.

A corporate presentation, brochure, content calendars, fleet graphics and photo and video production for a structural steel company.

Identity · Editorial · Content · Fleet graphics · Photography · Video

The challenge

Aceros Bello had a track record on site that its communication did not show in an organised way.

The company designs and fabricates steel structures and metalwork, with a line of made-to-measure profiles. That offer needed to be explained to business and residential clients.

It also needed a steady social presence and a consistent image on the fleet that reaches every site.

How we approached it

Explain the company, show the work and sustain the presence.

  1. Corporate presentation. Who they are, completed projects, services, mission, vision and values.
  2. Brochure. A printed version of the company's offer.
  3. Content calendars. Monthly planning of posts and stories from 2023.
  4. Fleet graphics. Artwork for Hyundai and Isuzu trucks and for the crane.
  5. Photo and video. Coverage of projects and structures, plus short pieces for social.

A company explained through its work

The corporate presentation organises the track record, reference projects and services: commercial installation, residential design and build, and reinforcement. The brochure takes that information to print.

A calendar, month by month

Social calendars plan posts, stories and carousels with copy on custom fabrication, quality and service.

Short pieces for social

The video archive includes shorts and edited material drawn from project coverage.

You decide the next step

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