An identity for a message meant to be shared.

The challenge

A la Luz de Su Palabra needed its own image and a consistent way to communicate.

The project called for an editorial identity to structure the message, a steady flow of social content and assets to announce its gatherings.

Everything had to read as one voice, from the daily post to an event announcement.

How we approached it

Brand first; then the publishing rhythm and the event calls.

1. Editorial identity. Definition of the identifier and the brand's typographic and graphic resources.
2. Content calendar. Monthly planning of social posts with a consistent visual line.
3. Event assets. Announcement and support artwork for each gathering, such as those in July 2025.

A brand with an editorial tone

The identity relies on typography and composition to give the message a calm, recognisable character.

A calendar that sustains the voice

Content is organised by calendar. Every post applies the same system so the account reads as a whole.